Building an International SME Brand | Keystone Bank

In its unflinching efforts to continue to support micro, small and medium enterprises (MSMEs) in Nigeria with knowledge to manage and grow their businesses, Keystone Bank Limited recently trained start-ups with the requisite knowledge about the African Continental Free Trade Area (AfCFTA) window and the opportunities it presents to their businesses.

The 3-day MSME Masterclass Webinar series tagged “TAKING YOUR SME BUSINESS ACROSS BORDERS” held on the 15th to 17th of June 2021.

With over 600 participants and 200 registered MSMEs in attendance, the numerous testimonials from participants at the highly engaging, interactive and exciting webinar sessions proved how timely the training was and the need it addressed. The sessions touched on practical issues relating to international trade with a focus on export transactions. The faculty consisted of subject matter experts with vast knowledge on the topic, such as Kleos Africa’s Lead Consultant, Glory Enyinnaya.

Glory Enyinnaya delved deeper into the subject of how SMEs can launch an internationally accepted brand for their small business and ways to ensure a smooth entry into international markets.

The full recording can be accessed here.