Client Profile:Name: Sarah OladipoIndustry: Retail (Fashion)Business Size: Small Business Owner Background Sarah Oladipo, the founder of a thriving fashion retail business, approached us at the beginning of 2024. While her business had steady sales and a loyal customer base, she felt overwhelmed and stagnant in her leadership. Sarah struggled with managing her time effectively, navigating

In today’s rapidly evolving markets, the threat of substitute products is often viewed as a formidable challenge to an industry’s profitability.

Among these forces, the threat of substitute products plays a critical role in determining market dynamics and influencing a firm’s bottom line.

For Tolulope, a fashion entrepreneur from Lagos, mastering this principle was the turning point in her business journey. In today’s competitive world

Porter’s Five Forces has long been a cornerstone of industry analysis, but forward-thinking businesses see beyond its constraints. In today’s business

Understanding what drives profitability in an industry is critical for making strategic decisions. One of the most influential tools in this analysis is Porter’s Five Forces Framework

Navigating today’s fast-changing business environment can feel overwhelming. Shifts in social, economic, technological, and political trends

Businesses that excel in recognizing and responding to social, economic, technological, and political trends often become industry leaders

In today’s ever-evolving world, staying ahead in business means understanding and adapting to environmental trends. These trends are

Every successful business begins with a solid foundation, and one of the most critical components of that foundation is industry analysis. Understanding